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Skinologie is one of the leading Skin Care Clinics in Melbourne. Located in Albert, Victoria, Skinologie provides treatments such as, Acne Treatments, Rosacea Treatments, Sun Damage, Ageing Skin and many more. They also offer specialised treatments include, Dermal Fillers, Anti Wrinkle Injections, Lip Fillers, Dermalplaning, Microdermabrasion, Skin Needling and more. Because of the intensely competitive health care industry they wanted to improve their Search Engine ranking and garner more exposure for their brand.
Problem:
Being a boutique and specialised skin clinic Skinologie needed a holistic and adhoc marketing strategy that met their brand identity. While their ideal clients are from posh suburbs around Melbourne’s south they wanted to expand and expose their brand to surrounding suburbs as well.
They approached us to consolidate their marketing including, SEO, Web Store, Social Media and EDM.
Our solution:
We offered to spend 10 hours a week on the marketing consolidation strategy by focusing on SEO, Web re-design, Social Media and Email marketing. Our initial focus was on SEO and local search results. While improving ranking for 10+ keywords and Google map listings we also re-branded the website with relevant content and eCommerce functionality.
Setting up the eCommerce store as part of their website was also part of the ongoing expansion strategy which helped in creating a parallel revenue stream. Majority of the traffic to the website and the online store was attracted through Social Media and PPC efforts.
Project:
Skinologie
What We Did:
Web Design, SEO, Copywriting, Graphic Design, eCommerce, Social Media Marketing
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